{"id":11424,"date":"2025-11-11T16:13:42","date_gmt":"2025-11-11T16:13:42","guid":{"rendered":"https:\/\/www.plugandgo.es\/clientes\/\/"},"modified":"2026-01-10T13:55:24","modified_gmt":"2026-01-10T13:55:24","slug":"canyon","status":"publish","type":"clientes","link":"https:\/\/www.plugandgo.es\/en\/clientes\/canyon\/","title":{"rendered":"CANYON"},"content":{"rendered":"\t\t
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\"We inspire to ride\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Client CANYON<\/strong>
Service Design&Build<\/strong>
Sector Industrial<\/strong>
Location Calle de la Fragua. Tres Cantos. Madrid<\/strong>
Deadline 2025<\/strong>
Status Completed<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inspiration was the driving force behind plug&go’s creative idea when designing the new CANYON space in Madrid.<\/p>

CANYON not only manufactures the best bikes, but also seeks to make the experience of riding them unforgettable.<\/p>

Making a space unforgettable was our starting point.<\/p>

Often when we imagine an industrial space, we think we are going to find a loft in the purest NYC style, but nothing could be further from the truth.<\/p>

The two buildings that occupy CANYON’s new space in Madrid were spaces without a story: old fa\u00e7ades, highly compartmentalised spaces with poor materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Our challenge was to transform them into inspiring spaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Allowing for different uses with a common DNA: performance, innovation, people.<\/p>

To create a common thread where materials, textures and lighting could be used to translate the place of community between clients and the CANYON team in events, work meetings, repairs and technology.<\/p>

The new space allows for different uses without neglecting design. No area looks neglected; everything is cared for, just like their products: efficient and beautiful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Because beauty is not at odds with utility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Because the experience is about the best performance with the greatest beauty.<\/p>

The result is a well-cared-for space, aligned with the brand story, where everything has a purpose without undermining the essence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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