"We inspire to ride"
Client CANYON
Service Design&Build
Sector Industrial
Location Calle de la Fragua. Tres Cantos. Madrid
Deadline 2025
Status Completed
Inspiration was the driving force behind plug&go’s creative idea when designing the new CANYON space in Madrid.
CANYON not only manufactures the best bikes, but also seeks to make the experience of riding them unforgettable.
Making a space unforgettable was our starting point.
Often when we imagine an industrial space, we think we are going to find a loft in the purest NYC style, but nothing could be further from the truth.
The two buildings that occupy CANYON’s new space in Madrid were spaces without a story: old façades, highly compartmentalised spaces with poor materials.
Our challenge was to transform them into inspiring spaces
Allowing for different uses with a common DNA: performance, innovation, people.
To create a common thread where materials, textures and lighting could be used to translate the place of community between clients and the CANYON team in events, work meetings, repairs and technology.
The new space allows for different uses without neglecting design. No area looks neglected; everything is cared for, just like their products: efficient and beautiful.
Because beauty is not at odds with utility
Because the experience is about the best performance with the greatest beauty.
The result is a well-cared-for space, aligned with the brand story, where everything has a purpose without undermining the essence.
